How SMS Marketing Can help the Automobile Industry
Bulk SMS service is one of the strongest marketing tools which has been leveraged by different businesses. Many industries or streams have used SMS services and found attractive results. In terms of open rate and delivery rate, the SMS campaign has never disappointed any user. It provides more than 90% of the open rate which is higher than any other marketing channel.
Bulk SMS Service can be very beneficial for Automobile industries. We all know that in the Automobile business ‘One’s a customer is always a customer’. Once a customer started using any vehicle then the brand might change but they cannot live without a vehicle. Even for crossing a road people ask for a vehicle today.
In the Automobile industry, we can easily fascinate people with attractions. As we can see around us that the best-looking vehicle is the most sold vehicle. Every year Automobile companies add some upgradation to the same model and bring it back into the market with optimized features. In such cases, SMS marketing can be very helpful. SMS marketing can tell your database about the new and upcoming models of a vehicle. Even before a test drive model touches the road, people will be knowing about it.
Let’s take Brief Insights into How SMS Marketing can help the Automobile Business:
- Cost Effective:
Bulk SMS service can reach every existing and new customer for less than a rupee. Create an attractive message and shoot that to all the numbers you have in total. Still, the cost will be lower than any other marketing strategies that is been done for any new product launch nowadays. When can an SMS reach lac of mobile numbers in a single time then why need something else? If the motive is to reach a maximum audience, then, SMS marketing is worth trusting blindly. Also, a single conversion through SMS will give better ROI than any other channel.
Example:
A new car from TATA has been launched. Be the first one to bring that home
Click here to see the features: www.abc-automobile.in
- Improvising Customer Service:
1.Vehicle service updates: When a customer buy vehicle, the company provides at least the first 3 service for free. The company can send an SMS update when the time for servicing is near so that the customer shouldn’t miss that.
Example:
This is a reminder for your final free service for the R15 bike is due.
Kindly get it done
- Spare Parts Update: Not everyone keeps the body parts of the vehicle ready in stock. So, they ask the customer to wait till that gets back in stock. In such circumstances, the company can update the customer with the help of an SMS that the product they have asked for is back in stock.
Example:
Hello Pratik,
The part that you ordered for your R15 is back in stock
Kindly bring your bike by tomorrow
Contact here for further assistance: +9179744*****
3.Booking Status Update: Every best-seller car mostly has a waiting tenure after booking. With the help of SMS, the company can update the customers about the booking status of their cars.
Example:
Hello Nirmal,
You booked a KIA Sonnet from our showroom on 28-09-22
This is to update you that your car will be ready for pick-up next week dated 29-10-22
Contact here for further assistance: +9179744*****
- Creating Promotional Campaigns
1. New Arrival: Being an automobile showroom you have many contact details who came for a test drive, bought a vehicle, gave random visits etc. Utilize this data by creating a promotional campaign for new arrivals and sending it in the form of an SMS template to every number that you have in your database.
Example:
Book a free Test Drive for a brand-new TATA Harrier latest 2022 model with automatic gear shifting and many more features.
Click Here to know more: www.abc-automobile.in
Or Contact Us at: +9179744*****
- Follow-up: When a customer pays a visit for a test drive but has not bought the vehicle then send them a follow-up message and give them certain additional accessories to attract their attention back to the vehicle.
Example:
Hello Pratik,
We didn’t hear anything from you after the test drive of our latest TATA Harrier.
Avail additional accessories like a Back Camera and Dolby atmos music system
With a new harrier in 2022.
Contact here to book: +9179744*****
- Taking Feedback
The most important thing is to take feedback from the customer who visited the showroom. Either they bought something or not. You can request them to fill out the feedback form and get their personal details.
Example:
Hi, We value your feedback
Tell us your experience after visiting the showroom through the link mentioned below.
Click here: www.abc-automobiles.in/feedback
- Better Internal Communication:
A single Automobile company has many branches across the Country. At times the coordination might become a little hectic. With SMS service everything can be stabilized be it new stock arrival, be it new spare parts arrival, be it customer demanded parts or accessories. Everything can be updated through the Bulk SMS service.
Example:
Ordered Spare Parts Arrival:
Last week ordered Spare parts are now back in stock.
Kindly update the customers.
Bulk SMS service can also be used for creating engagement, generating business, giving updates and can be integrated into your CRM and ERP with SMS to send automated messages like Bills, invoices, and Reminders. Being an Automobile Company, there are uncountable ways in which SMS service can come into use. Whether a small-town showroom or a metropolitan one, everyone will need an SMS service very often.
To learn more about Bulk SMS service do connect with WebXion Technologies and let us ease your burden by providing excellent service and consultation.
